![]() ![]() The new algorithm uses your interactions to connect the dots with who you’re closest to on the platform. They want to make sure that you see accounts from family, friends, business associates, and anyone you interact with at a high frequency. Relationships are a high priority for Instagram. By Instagram’s measure, of course, higher-performing posts are more likely to be shared based on likes, saves, comments, shares, and timeliness. Given that Instagram cares a great deal about how recent your last post was, learning the best times to post is critical to make sure that your post gets great engagement. It is also how they decide to share your content as well – so keep that content fresh! This is how Instagram keeps the content that you see fresh and relevant. Instagram is putting a greater emphasis on posts that were recently shared as opposed to older ones. Recency–or timeliness–is a little more self-explanatory. Accounts you interact with, what posts you comment on, and even past searches, all factor into your “interests.” So when you look at your Explore page and you think “how is Instagram in my head?” It’s because what you see is an accumulation of preferences and past experiences on the app. Instagram does its best to decipher what you love and give you more of it. Past behaviors including the accounts you’ve followed and the posts you’ve liked inform how Instagram tailors the content you see. Recent changes to the algorithm that will shape our experiences on the platform in 2021 can best be defined in three core categories:īased on your history on the platform, Instagram does its best to predict what you care about and present you with a similar experience. Looking beyond just the importance of the keyword search and what the means for discoverability, what this change to the Explore page and beyond also represents is a shift in the Instagram algorithm.Īlthough some elements of Instagram’s algorithm remain unknown, many of its larger components have been made public. Does the Explore Page need SEO? How the Instagram Algorithm Works in 2021 Places - Traveling to a new city and researching potential stops? A new restaurant in your city and want to check out a few pics before you book a rez? Searching by location is a savvy way to get a feel for local or global businesses, national parks, museums, or even annual events like Coachella or SXSW. So while search terms certainly broaden your search parameters, discovery on Instagram by hashtag is an effective and fun way to navigate the platform. Tags - Hashtags are still one of the easiest and most popular ways to search for content and trends on Instagram. The accounts are populated first by whom you follow, accounts you’ve recently viewed, and popular accounts based on the alphabetical order in which you type. ![]() Here, you can find any account on the platform. In addition to keywords, you can also search for top accounts and hashtags.Īccounts - Among the most central search functions of Instagram is the account lookup. This is where you can search keywords and allow Instagram's internal search engine to find exactly what you’re looking for. Top - Top results is where you can test the limits of Instagram’s new search terms feature. While many have been available for some time, let’s recap every search option: With the keyword search addition to Instagram’s all-knowing Explore page, it’s important to take a step back and outline all of the search functionality available to users. How to Approach the Instagram Explore Page
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